“We’re marketing experts helping communities and companies tell their story, engage people and drive results. We excel at strategic marketing, place branding and public relations.
Who We Are
We develop brand platforms and communications strategies that help our clients identify their persona.
It’s a process of discovery to determine the unique assets and qualities that differentiate you from your neighbors or competitors – and creates an emotional connection with prospective customers and visitors.
We’ve been fortunate to work with amazing places and organizations including
Our Services
We partner with business owners, corporate executives and marketing leaders to develop integrated marketing, public relations and branding strategies that support your vision.
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It’s not often that you find a company that represents what they promise – and over delivers on the outcome as well. Choptank Communications did just that for Worcester County. Andrea and Brent consulted, created and communicated the rebranding of our county into Maryland’s Coast. Each and every step was thoroughly prepared and flawlessly executed. They engaged themselves into our community, finding the heart and soul of our unique strengths to reflect positive results and representation. I wholeheartedly recommend these dynamos.
Andrea and Brent have been a pure joy to work with. Their proactive approach to meeting expectations and requirements, without the need to push them to complete. Andrea did an outstanding job identifying the next actions to complete and how to complete them. Of the many accomplishments they helped us achieve, we successfully rebranded our identity, created a comprehensive website; developed new display signage and trade show exhibits; and established a professional online presence. Choptank has played a vital role at Royal Power over the last two years. Without them, Royal Power Solutions would not have achieved what we did.”
As Marketing Committee chair for the Lower Eastern Shore Heritage Area, I worked with my team to move our organization forward. We lacked identity, we lacked branding, and we lacked direction. We hired the highly recommended Choptank Communications team under the leadership of Andrea Vernot. She was flexible and creative throughout the process and delivered a report that clearly defined our organization, gave us a well-researched and executed brand, and charted a viable path forward for the newly named Beach to Bay Heritage Area.
The commemoration brand created by Choptank Communications captured the essence of our community’s struggle to connect with its past. The logo embodied the spirit of hope, faith, and change. It symbolized a path forward for our community and became an icon for unity in Cambridge and our state. Choptank Communications took our vision and went above and beyond to make it a reality.
EYA worked with Choptank Communications for over five years and had great results. In one year alone, Choptank’s outreach strategy resulted in over 50 published articles about EYA and our neighborhoods, ranging from local media to national publications. This effort greatly enhanced our marketing effort and created some of our largest website traffic spikes all year. Brent’s personal style and strong writing skills make Choptank a pleasure to work with.
Chesapeake College hired Choptank Communications to help us develop and implement brand messaging for our 50th anniversary. Choptank’s approach was comprehensive and inclusive – they thought of everything! From surveys to focus groups, it was a very well planned and executed collaborative approach that resulted in a beautiful branding campaign focusing our messaging and efforts on Chesapeake’s opportunities. They are a first-class group, incredibly knowledgeable and supportive.
Choptank Communications helped our small non-profit navigate a complex strategy of community input and visioning for our rebranding effort. With many invested in our downtown both financially and as public space, there was a lot on the line to get it right. Andrea helped us form a road map, then implement the journey gaining input from focus groups, surveys, and key stakeholder interviews. She then put together a concise and detailed creative brief that formed the foundation of our subsequent next steps. What Andrea brings to the table is a keen sense of intuition about the creative concepts that work. She has a passion for what she does that carries into each project she undertakes. She gives ten times what is expected in terms of thoughtfulness and implementation. We know our investment in her hands stretched every dollar into measurable results for our investors and stakeholders.
The number of new leads each month has doubled the last two quarters. I’m confident that Choptank’s digital media advertising and promotional campaigns played a key role in our success.
Andrea did a phenomenal job creating the “You Belong Here” positioning that is the foundation of Caroline County’s brand. She facilitated focus groups and interviews that led to a very authentic brand that perfectly captures the spirit of the County. We’re very excited to put our new brand to work!
I had the pleasure of working with Andrea and Brent when they conducted a professional and unique marketing campaign. For the first time, we have a brand and are being recognized throughout our market and beyond. We entered advertising venues we would not have considered without their support. We are very proud of our new, creative campaign.
The folks at Choptank Communication have a passion and enthusiasm for Dorchester County that shines through in their services. Their desire to improve the quality of life and economic climate of our community, coupled with their working knowledge of destination marketing, makes them an outstanding asset to any project team.