When The Planets Align INCREASING SALES & AWARENESS FOR A GLOBAL MANUFACTURER Employing hundreds of highly talented engineers, craftsmen and technical specialists, CES wanted to raise its profile and increase global sales. They retained Choptank to implement a multi-faceted marketing program including advertising, public relations, social media, [...]

When The Planets Align CELEBRATING DELMARVA DINING, DRINKING & DOWNTOWN DESTINATIONS An organization of two dozen tourism, art and economic development leaders known as TADD met regularly to share best practices, network and create collaborative marketing projects. After 10+ years, the group had grown significantly [...]

When The Planets Align DRIVING VISITORS TO THE HEART OF CHESAPEAKE COUNTRY Leveraging our success with Dorchester's economic development office, we were retained to implement a proactive public relations and advertising program. Much of our work centered on promoting the Harriet Tubman Underground Railroad and [...]

When The Planets Align CREATING A UNIFIED BRAND FOR A CHESAPEAKE COUNTRY COUNTY Choptank was retained by the county’s business development agency to create a new brand identity. We designed a community engagement process and convened stakeholders in government, business, education, and nonprofit sectors. With broad [...]

When The Planets Align ELEVATING A BUILDING PRODUCTS BRAND One of the most respected names in woven metal fabric for exterior and interior projects, Cambridge works collaboratively with architecture firms, designers, contractors and developers to produce metal mesh for aesthetic and functional building applications. Choptank [...]

When The Planets Align PROMOTING OYSTER AQUACULTURE FROM SEED TO SHUCK Aquaculture pioneer Hoopers Island Oyster Co. called on Choptank to define a marketing strategy and branding platform aligned with their vision to raise delicious Chesapeake Gold Oysters - and create oyster farming systems. Today, they're a [...]

When The Planets Align COMMEMORATING CIVIL RIGHTS, COMMUNITY & CHANGE Eastern Shore Network for Change and Dorchester County residents planned events to mark 50 years since the 1967 civil unrest in Cambridge. We were honored to develop a simple, strong and spiritual identity for the [...]

When The Planets Align UNDERSTANDING THE PUBLIC'S CONNECTION TO FARMS & FORESTS The Harry R. Hughes Center for Agro-Ecology convenes diverse interests from agricultural, forestry and environmental communities to retain Maryland’s working landscapes and industries and promote a healthy Chesapeake Bay watershed. Working with the [...]

When The Planets Align RENEWING A SUSTAINABLE IDENTITY FOR AN EV SUPPLIER When Chicago manufacturer Royal Power Solutions transformed its core business from metal stamping to developing affordable, clean e-mobility solutions, they called on Choptank. Working with Royal's C-Suite, we developed a brand that honored the [...]

When The Planets Align TURNING TO CHESAPEAKE FOR CAREER & EDUCATIONAL GOALS An educational and economic engine on Maryland’s Eastern Shore, Chesapeake serves 130,000 residents in five counties. To celebrate its 50th anniversary – and chart a course for the next 50 years – the college retained [...]

When The Planets Align REBRANDING A RESPECTED FINANCIAL INSTITUTION One of Maryland's oldest, continuously operating community bank reached out to Choptank to brand and publicize their growth and services. We worked with 1880 Bank to showcase the families and local businesses they serve and communicate [...]