Choptank executed a discovery and engagement process with community stakeholders to define Queen Anne’s distinct characteristics and selling points. The new brand platform and unified marketing identity – Where Shore Living Begins – strengthens the county’s identity and reinforces its position as a great place to live, work and play.

When The Planets Align CREATING A UNIFIED BRAND FOR A CHESAPEAKE COUNTRY COUNTY Choptank was retained by the county’s business development agency to create a new brand identity. We designed a community engagement process and convened stakeholders in government, business, education, and nonprofit sectors. With broad [...]

When The Planets Align CELEBRATING THE SHORE'S BEACHES, BAYS & WATER WAYS Maryland’s Lower Eastern Shore was designated a heritage area to “protect, preserve and promote the region’s cultural, natural and historical assets.” After 20 years, the board hired Choptank to develop a place brand [...]

When The Planets Align REVEALING THE HEART AND SOUL OF A HISTORIC TOWN Steeped in history, surrounded by water, and exuding charm, Cambridge Maryland is a big small town. With dozens of restaurants, independent shops, galleries and popular craft brewery, this historic, walkable community is [...]

When The Planets Align THE ONLY PLACE IN MARYLAND WHERE OCEAN MEETS LAND Maryland’s Worcester County had little name recognition and was often mistaken nationally with other communities with the same moniker. […]

When The Planets Align TURNING TO CHESAPEAKE FOR CAREER & EDUCATIONAL GOALS An educational and economic engine on Maryland’s Eastern Shore, Chesapeake serves 130,000 residents in five counties. To celebrate its 50th anniversary – and chart a course for the next 50 years – the college retained [...]