An organization of two dozen tourism, art and economic development leaders known as TADD met regularly to share best practices, network and create collaborative marketing projects.

After 10+ years, the group had grown significantly and wanted to chart a course for future promotions. TADD’s leadership called on Choptank to develop and facilitate a  strategic planning retreat and recommendations to ‘connect art lovers, foodies and visitors to the Shore with local artists, art venues, restaurants, craft beer, wineries, distilleries and events in our communities.’

Adopted recommendations created by Choptank included a series of videos, refreshed creative identity, tour itineraries and new website content.