Our Story
hoptank Communications has developed unified brands and strategic marketing initiatives for dozens of clients with a proven track record of success.
From first consultation through community and constituency engagement, conceptual development and creative execution, principal Brent Burkhardt works directly with every client. We help tell your story when, where, how, and to whom it matters most.
We start by listening, understanding and identifying your unique goals. Then we roll up our sleeves and get to work. Assessing opportunities, harnessing resources, and creating action plans that are measurable, relevant and realistic. Whether facilitating focus groups, designing ad campaigns, or securing news coverage in specialized media, we deliver against that plan.
Choptank has mastered a place-branding process that engages community members, business leaders and stakeholders. Together we’ve orchestrated branding campaigns including:
Dorchester County
Water Moves Us
Caroline County
You Belong Here
Worcester County
Maryland’s Coast, Naturally Cool
Cambridge Main Street
Soul of the Shore
Lower ES Heritage Area
Beaches, Bays & Water Ways
Chesapeake College
Your time. Your place.
Queen Anne’s County
Where Shore Living Begins
In addition, a big part of our work is developing public relations and marketing campaigns for companies such as Royal Power Solutions, Cambridge Architectural and Hoopers Island Oyster Co. Other clients include home developers, financial institutions and health care services.
Our Services
We partner with business owners, corporate executives and marketing leaders to develop integrated marketing, public relations and branding strategies that support your vision.
MARKETING
Advertising Campaigns
Brand Development
Collateral Materials
Marketing Plans
Social Media
Strategic Planning
Web Design & Development
PLACE BRANDING
Brand Strategy & Creation
Brand Style Guidelines
Brand Adoption & Activation
Community Engagement
Research & Strategy
Stakeholder Insights
Visual Identity Development
PUBLIC RELATIONS
Reputation Management
Event Planning
Internal Communications
Media Relations & Training
Press Releases
Product Launches
Speech Writing