Project Description
Hoopers Island Oysters
PROMOTING OYSTER AQUACULTURE FROM SEED TO SHUCK
Aquaculture pioneer Hoopers Island Oyster Co. called on Choptank to define a marketing strategy and branding platform aligned with their vision to raise delicious Chesapeake Gold Oysters – and create oyster farming systems.
Today, they’re a leading shellfish equipment manufacturer and operate a thriving hatchery. We provide comprehensive services to promote Hoopers’ solutions and products. Highlights include a direct-to-consumer/online sales program; chef tours and events; media stories promoting equipment innovations and seed sales; creation of an annual oyster tin; and an outdoor and indoor oyster farming exhibit at the Hyatt Regency Chesapeake Bay.
Website Design & Management
Public Relations
Marketing Support: Collateral, Display & Events