Project Description
Chesapeake College
TURNING TO CHESAPEAKE FOR CAREER & EDUCATIONAL GOALS
An educational and economic engine on Maryland’s Eastern Shore, Chesapeake serves 130,000 residents in five counties. To celebrate its 50th anniversary – and chart a course for the next 50 years – the college retained Choptank to create an inspiring brand.
Working with college leadership, we engaged 500 stakeholders to gauge attitudes, define aspirations, and articulate an identity reflecting the school’s diverse programs and student population. Brand Abstract.
We developed a comprehensive brand, recruitment advertising campaign and PR program. At the college’s Cambridge campus, we transformed an unused storefront into a vibrant, streetscape exhibit.
- Strategic Planning & Community Engagement
- Display Graphics, Signage & Exhibits
Public Relations, Collateral & Advertising
“Chesapeake College hired Choptank Communications to help us develop and implement brand messaging for our 50th anniversary. Choptank’s approach was comprehensive and inclusive – they thought of everything! From surveys to focus groups, it was a very well planned and executed collaborative approach that resulted in a beautiful branding campaign focusing our messaging and efforts on Chesapeake’s opportunities. They are a first-class group, incredibly knowledgeable and supportive.”
– Lucie Hughes, Vice President of Institutional Advancement
Chesapeake College
