Project Description
Maryland’s Coast
THE ONLY PLACE IN MARYLAND WHERE OCEAN MEETS LAND
Maryland’s Worcester County had little name recognition and was often mistaken nationally with other communities with the same moniker.
In 2020, county officials sought a place-brand that would promote the entire county as a destination for visitors and a base for new businesses and residents. Working with county leadership, we executed a planning and outreach process to create a unified, representative marketing identity. Shifting to a virtual video format due to COVID, we convened focus groups and gained insight through an online survey.
Choptank developed a brand platform – Maryland’s Coast – that embraces Worcester’s most distinguishing physical characteristic and reinforces its position as the only place in Maryland where ocean meets land.
Place Branding & Activation
Strategic Planning
Collateral Materials & Content
“It’s not often that you find a company that represents what they promise – and over delivers on the outcome as well. Choptank Communications did just that for Worcester County. Andrea and Brent consulted, created and communicated the rebranding of our county into Maryland’s Coast. Each and every step was thoroughly prepared and flawlessly executed. They engaged themselves into our community, finding the heart and soul of our unique strengths to reflect positive results and representation. I wholeheartedly recommend these dynamos.”
Tom Perlozzo, Director of Recreation, Parks, Tourism & Economic Development
