Project Description
Royal Power Solutions
RENEWING A SUSTAINABLE IDENTITY FOR AN EV SUPPLIER
When Chicago manufacturer Royal Power Solutions transformed its core business from metal stamping to developing affordable, clean e-mobility solutions, they called on Choptank.
Working with Royal’s C-Suite, we developed a brand that honored the company’s past and reflected its emergence into the electrified vehicle world.
Delivering comprehensive marketing strategies, we also provided PR support to launch Royal’s Innovation Center, Test Lab and international expansion. We promoted Royal’s breakthroughs to improve energy efficiency and overcome waste with stories in Assembly Magazine, Auto Logistics, Automotive News and Quality Magazine.
Website Design & Production
Branding, Way Finding & Display
Public Relations & News Articles
Trade Show Design & Collateral
“We contracted Choptank thanks to referrals from two manufacturing companies and quickly realized they could provide the marketing guidance and services we needed to meet our goals. Their proactive approach to meeting expectations and requirements, without the need to push them to complete. Andrea did an outstanding job identifying next actions and how to complete them. Of the many accomplishments they helped us achieve, we successfully rebranded our identity; created a comprehensive website; developed new display signage and trade show exhibits; and established a professional online presence. Choptank has played a vital role at Royal Power over the last two years. Without them, we would not have achieved what we did.”
Chris Pepoy, Senior Vice President
