BISHOPVILLE – Worcester County launched its new place brand, Maryland’s Coast, at Lighthouse Sound on Wednesday.
Elected officials joined county staff and industry partners to share the new brand, which highlights the county’s greatest asset, the ocean.
“Our goal was to define a distinct brand to strengthen our county’s destination as a vibrant destination for families, vacationers, employers and entrepreneurs,” said Melanie Pursel, the county’s tourism director.
Tom Perlozzo, the county’s director of recreation and parks, tourism and economic development, said the new brand was the culmination of a six-month process that engaged community leaders from throughout Worcester County. The process included focus groups and interviews as well as an online survey.
Every place, whether large or small, is challenged to answer one simple question: Why choose here? Perlozzo said. Maryland’s Coast embraces Worcester’s most recognized and distinguishing physical characteristic – the Atlantic – the only place in the state where ocean meets the land.
