CAMBRIDGE — Downtown Cambridge, the city’s Main Street organization, unveiled its new branding and marketing campaign “Soul of the Shore” Tuesday, Jan. 23.
Formerly Cambridge Main Street, the organization is celebrating its 20th anniversary with the new campaign, which is designed to drive shoppers and diners, along with attracting new businesses to the city’s core.
“Soul of the Shore really resonates with the heart and soul of our community,” said Downtown Cambridge Director Katie Clendaniel. “We have a really incredible community with a lot of passion and dedication.
“We came up with a marketing platform for downtown, which is based on a walking, dining and boating community,” she said. “They are all of the things we already recognize but it puts it all in a nice package for us.
Read article by Dustin Holt in the Star Democrat.
