As part of Chesapeake College’s 50th Anniversary commemoration, Choptank Communications produced welcoming new exhibits and facade improvements for the Cambridge Center. President Barbara Viniar and Cambridge Mayor Victoria Jackson-Stanley, Senator Addie Eckardt and Main Street President Tom Hutchinson, unveiled the welcoming new entry on Nov. 14, at 418 Race St. during Second Saturday.
Developed in response to suggestions by downtown businesses and Main Street members that the college better use its Race Street side to showcase the school’s programs, the window displays feature Chesapeake’s new recruitment campaign, “Your time. Your place.”
“In planning our new marketing campaign, we met with dozens of stakeholders in Dorchester County who asked us to make the Cambridge Center a vibrant and active community partner,” said Chesapeake College Institutional Advancement Vice President Lucie Hughes. “Their suggestions included creating a day-time destination, increasing Race Street’s curb appeal, and capitalizing on the 50 feet of retail space to market our programs.
Designed by Choptank Communications, the Cambridge-based marketing firm that produced the 50th anniversary campaign, the façade improvements were developed by Andrea Vernot and graphic artist Saundra Jones.
The large murals, window designs, fabric banners, signs and welcome ‘mat’ were fabricated by Creative Graphic Services. They were installed by Chesapeake College alum Jason Warfield, owner / operator of Hurlock based Mid Shore Graphics.
